For the Navigation by Salemtowne web site, I worked on a small team: a project manager, a developer, and a UI/UX designer (myself). The team communicated with the client about existing literature describing their services and we gained perspective on their need to drive the sales effort by engaging and qualifying users through the site. We learned that the primary demographic were users 60-70 years old with some vision issues, possible cognitive issues, and they would access the site through mobile devices. The project manager worked with the client to re-write and edit copy. I then developed the information architecture for the site - determining the site structure and how to organize the copy and photographic assets. I also developed wireframes showing the layout strategies for break-points: phone, tablet, and desktop. After approval, I began the UI design phase where I developed a look and feel based on established branding along with my own design ideas. I recommended a slightly unusual layout with the navigation in the left column because the format was a good fit for existing photography and the content was minimal. I created a hi-fidelity prototype for review and approval. We decided to use transitions on some page elements while scrolling but kept it to a minimum since research showed that elderly users are frequently confused by an over-use of animation. I also develoed the CSS/SCSS, HTML, JavaScript, and PHP for the site. I handed off a set of templates and components to our developer and continued to work with him to integrate the code into Drupal.