I have over 20 years of experience in UX, UI, and front-end web development. I also have a solid graphic design foundation working with agencies and publishers such as The Winston-Salem Journal, and Jostens. My greatest strength is my ability to condense and form clear and elegant communications from abstract ideas. Drawing upon my experience in branding, illustration, and typography I am able to deliver exceptional results delighting clients time after time.
My approach to UX is to first understand the user's goals and to clearly define problems to be solved. Getting user input during all phases (sitemap, wireframes, and prototypes) is very important to ensure that usability is clear and user pitfalls are addressed prior to beginning UI tasks.
Creating a logo is an exciting experience in which I help to breathe life into an idea. I dig deep to understand values, vision, direction and culture to create a visual expression of the brand.
I have always felt a sort of giddy excitement upon seeing some of my work in physical form. There's nothing like the smell of fresh ink and the toothy feel of card stock!
Illustration is storytelling. Many times there is no better way to describe a complex idea. Illustration can even reach the viewer in a soul-touching way. We may relate to the images but can't always exlain why. That's fascinating!
I'd love to hear from you. Thanks for stopping by and checking out some of my work. Tell me what you think of my projects or let's talk about how we might work together.